Follow

CloudApp for Sales

Selling is hard. CloudApp makes it a little easier. 

"We use CloudApp as sort of our secret nuclear weapon. Sending out a quick GIF to someone that has gone cold, needs a value prop/feature reinforced, etc is working GREAT for us." -- MarkKosoglow, VP Sales, Outreach.io
 
1) Create a short gif of a hard problem you solve, drop it into an email in a response to a question in real time. Example: "What's your analytics page look like?" 
 
analytics_gif.gif
 
(and here's a video of me doing that whole thing -- drag and drop the email into Gmail: https://cl.ly/2f2x2t1j2q2b)
 
2) Do you use Outreach or Toutapp or Salesloft? You should create short custom gifs that 'SHOW' your product, and embed them at some point in the sequence. Here's a screenshot of our outreach, you can see that there is a GIF inside of the 2nd email in the sequence. Link: https://cl.ly/391E2W3E111s
 
outreach.png
 
3) You can also record pitches and demos of you, your team, your CEO, that you do on your computer and use them for internal feedback OR send them as follow ups to prospects after you have a meeting. You can record your screen in HD with sound or a webcam video. Our customer success team will do a team training, record it, send it to the 'Champion', and that person can then share to the rest of the team in case someone missed it.
 
webcam.png
 
4) Create more visuals in your support documentation and in Zendesk/Desk.com.  Everyone needs better support documentation. Some are visual, some aren't. I created this help page using CloudApp visuals in response to customers asking 'What are some common workflows?". A support team could also use visuals to answer questions with quick custom videos. Faster closure rates on those tickets because they are clearer.
 
5) Email has size limits. People on mobile may not want to download a huge 30 second video or PDF to their computer. Any content, document, video, or presentation can easily be uploaded and shared with a short URL link. You can alternate between sending gifs/visuals directly in Email and just including a link.
 
Screen_Recording_2016-07-26_at_05.29_PM.gif
 
 
Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request

0 Comments

Please sign in to leave a comment.
Powered by Zendesk